Unlike many conventional agencies, every member of our PR team has extensive in-house corporate experience. Each has held marketing management and executive-level positions at various EDA, IP, semiconductor and/or systems companies located around the globe. We have walked a mile in your shoes, making the strategic marketing and marketing communications decisions that drive company technology and market positioning, product introduction, acceptance and proliferation. We treat our clients in ways that we, as corporate clients, always wanted to be treated by external agencies. We become an extension of your team – armed with a solid understanding of your business objectives, product lines, technical position, market segmentation and target customers – that creatively and strategically builds programs to deliver meaningful results, employing metrics that go well beyond counting the number of press releases and column inches.

Multi-level message and communications development approach that integrates company strategy with product implementation tactics

Unlike many agencies, we engage not just with your marketing organization and executive team, but also with your sales and engineering teams to gain a better understanding of your technical capabilities, perceived customer value, competitive positioning and business objectives. This enables us to better serve your need to reach customers and increase revenue/profits. We develop compelling and influential communications pieces, identify - or create – high impact speaking opportunities, create standing-room-only conference and trade show panels, and engage the targeted media more effectively, to deliver distinguished quality results.

We are all senior people – we never relegate core tasks to a junior associate, and we offer the unique value of a technical lead on each of our accounts

Our account teams consist of senior communications experts and one senior technical lead, all of whom own responsibility for doing the actual work on the account. Each account team understands and delivers comprehensive strategic plans and follow through with crisp execution. We are unique in that we offer a technical lead on our account teams, who brings great value to our clients in terms of technology and product positioning with respect to our clients’ end customer and competition. Also, technical writing projects – such as white papers, contributed articles, technical success stories and datasheets, which also serve as critical positioning documents – can be delivered more quickly and at less cost when our technical lead works directly with a client’s subject matter expert(s). With such an account team mix, we deliver a variety of valuable original content, from business-level to the deeply technical.

We do not confuse quantity with quality

We measure the effectiveness of our integrated communications marketing programs by the quality of the results, not the quantity. We strive to occupy prime space in leading publications, rather than maximizing column-inches in every publication, regardless of the suitability of its readership. We determine the appropriate publication targets based upon their ability to address the target constituencies of our clients.