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team of Public Relations and Technical Marketing Experts:
Francine Bacchini,
President & CEO
13+ years experience in EDA, Semiconductor, Intellectual
Property and Wireless Communications
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Director
of Marketing Communications at Morphics Technology (acquired
by Infineon), a fabless semiconductor company targeted
at the 3G wireless market |
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Director
of Marketing & Business Development at SiliconX, a
semiconductor supply chain portal & online collaborative
development environment |
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Marketing
Division President at Cain Communications, Silicon Valley’s
award-winning PR agency |
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Sr.
Market Development Manager for Cadence’s Alta BU,
Electronic System Level (ESL) modeling, design & verification |
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Campaign
Program Manager & Founder, Demand Creation Group,
Cadence |
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Specialties
include strategic PR, SWOT analysis, key message development,
emerging company & product launches, speaking opportunity
development & management, demand creation, web design
& development, permission marketing, database mining
& development |
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Conference
Technical/Marketing Program and/or Panel Committee member
(DAC, DesignCon, etc.), serving as program/panel content
conference consultant |
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Bill
Murray, Technical Lead
30+ years technical marketing and engineering experience
in semiconductor, wireless communications, embedded systems,
semiconductor IP, software IP and EDA. His experience
spans North America, Europe and Japan, in companies such
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Tality,
the system and chip design services division of Cadence,
where he was the Group Director of Technical Marketing
for the Wireless Business Unit |
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Cadence’s
Alta Business Unit, a pioneer in system-level design,
where he was Director of the Unit’s Wireless and
Semiconductor marketing |
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Texas
Instruments. Nearly 12 years, mostly in custom design,
microcomputer, analog, telecom and telecom-related fields |
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VLSI
Technology. Nearly 6 years, as the company’s first
European Marketing Manager, and then as Worldwide EDA
Tools Marketing Manager |
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Bill
has a M.Sc in Applied Solid State Physics, Brighton Polytechnic,
UK; and a B.Sc. (Honours) in Applied Physics, Sussex University,
UK. |
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Mark
D. Birnbaum, Technical Lead
35+ years of experience in R&D, engineering management,
marketing, consulting, and technical writing. His engineering
background includes system, logic and computer design,
semiconductors, design automation, intellectual property,
test and packaging. Mr. Birnbaum has been an EDA user,
manager, developer, and vendor. His diverse technology
experience includes EDA, PCB, MCM, IC, IC packaging, ASIC,
SoC, FPGA, A/D, D/A, low power, IP evaluation and electronics
quality |
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Held
Director of Technology, R&D, Engineering and Technical
Marketing positions at computer, semiconductor and EDA
companies and research labs, including National Semiconductor,
Cadence Design Systems, Fujitsu Microelectronics, MIT
and MCC |
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Author
of two books, and led two standards organizations |
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Specialties
for our agency include strategic marketing, website content
reviews, and technical writing of white papers, magazine
articles, business plans, and Research proposals |
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Mark
holds a BSEE from Princeton University and MSEE from Northeastern
University. |
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